From Tournament Sponsor to Tour Sponsor: Mercedes Makes a Move
2008 Mercedes Championship
German automaker, Mercedes Benz, is stepping up its involvement in the game of golf.
But it's doing so in a very clever way.
The luxury car maker already has a high profile on the PGA Tour via the Mercedes Championship, the early season event in Hawaii.
However, it's upped its stakes in the game of golf by becoming title sponsor of a regional tour in Southeast Asia.
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